The Ministry of Foreign Affairs of Ethiopia launches a two-month-long social media campaign today (December 30), trending under the phrase Rising Ethiopia and targeting all Ethiopians and those of Ethiopian origin.
The campaign aims to promote the good qualities of Ethiopia and assuage the effects of the misguided media narrative that dominated the air for the last couple of months.
Besides mobilizing Ethiopians living abroad for a common good, the campaign will also introduce Ethiopian investment potential to the international community and build up Ethiopia as an emerging tourism destination.
Key themes will anchor the campaign in different phases, including Tourism, Culture, Diaspora Business, Investment, and flagship projects and charities.
The first phase of the campaign (December 30-January 24) will start today with a webinar discussion and showcase Ethiopia’s Tourism potential and attractions in various activities.
The final phase of the campaign (Ethiopia Giving Week) will mobilize the public to raise funds for some flagship projects, including the GERD and charity causes.
The Ministry of Foreign Affairs will run the campaign in collaboration with relevant stakeholders, including the Ministry of Culture and Tourism, Tourism Ethiopia, Ethiopian Investment Commission, concerned individuals, all Ethiopians, and media outlets.
Note: We are live streaming today’s online opening discussion of the campaign via our Amharic and English language Facebook pages.